FLEURON
Role: Personal project
Disciplines: Industrial Design, Ideation, CMF & Digital Rendering
Scope: 3 weeks
Completed: Fall 2022
Fleuron was born from the idea of what we can do by upcycling tires. Today, many automobiles, buses, and even tractors are discarded, and only some of their parts are recycled. Although they can be recycled, these tires have to go through a process that can be even more damaging to our environment. For this reason, Fleuron was born with the idea of giving a second life to these tires by reusing them in new furniture pieces, which allude to the aesthetics of the 70's and 80's diners.
Aesthetic Benchmarks.
The 70s and 80s were characterized by vibrant, bright colors and chrome. Also, these were the years when cars began to take their splendor, and the designs began to be more personalized. For this reason, I wanted to go back to the origins of automotive fun and give a new look to reused tires that would bring fun, light, and joy in a sophisticated and appropriate way for the 21st century.
Bringing tires back to their origin, through upcycling.
If you would like to know more about my work, don’t hesitate to get in touch!